Organizational Challenges Essay Example | Topics and Well Written Essays - 1500 words

Hierarchical Challenges - Essay Example Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 Word length: 1651 Organizational Challenges at Procter and Gamble 1. Presentation The point of this task is to analyze routes through which Procter and Gamble (P&G) can distinguish diminished inspiration among Global Business Services (GBS) unit laborers and measures that the organization can take to reestablish levels of inspiration back to their unique significant level. GBS representatives significantly lost inspiration for their typically model obligation execution following disclosure that, the administration at P&G was thinking about key alternatives that would make GBS showcase effective in an undeniably serious business condition. Representatives at GBS were promptly worried about the fate of their employments if the administration redistributed G BS administrations to another organization. This issue caused them extensive vulnerability and stress, therefore, diminishing their inspiration and prompting decreased nature of work. This task is applying the inspiration hierarchical conduct subject inspiration and recommends that worker inspiration is imperative so as to accomplish high profitability. The task is organized in three sections. The initial segment is taking a gander at manners by which the administration can identify a fall in inspiration, particularly when it doesn't bring about a general decrease in profitability just like the case at P&G. The second is investigating estimates which the administration at P&G can take to persuade representatives at GBS. The third is investigating the methods through the administration can forestall a fall in worker inspiration later on when comparative conditions develop once more. This task recognizes that utilization of the inspiration point is critical, since it empowers us comprehend the significance of keeping up high worker inspiration so as to continue elevated levels of profitability. 2. Administrative Challenge at P&G The administration of P&G chose to uncover to GBS representatives that they were completing examinations concerning re-appropriating GBS. They made this move in spite of perceiving the undeniable vulnerability and stress it would make among them. The administration considered this activity indispensable because of three reasons. Right off the bat, they perceived the significance to convey straightforwardly and openly about such a significant procedure. Furthermore, they needed to get important criticism from GBS representatives concerning the proposed changes. Thirdly, they needed to maintain a strategic distance from a situation whereby the workers would discover the approaching changes through bits of gossip which would devastatingly affect their inspiration. On uncovering this data to representatives, the specific circ umstance they were endeavoring to keep away from came about. Workers got stressed over the eventual fate of their employments and felt that the organization was deceiving them following quite a while of dedicated assistance. The vulnerabilities altogether demotivated workers and this meant a decrease in efficiency. Notwithstanding, center work proceeded not surprisingly, and representatives just put off the unimportant errands so the administration didn't see the decrease in efficiency (Ramlall, 2004, 50 †64). 3. Methods of Detecting Decline in Employee Motivation at GBS It is significant for the administration of P&G to identify and correct the fall in inspiration among GBS representatives as quick as could be expected under the circumstances, since it will in the end bargain the general efficiency of the organization. The least demanding approach to accomplish this errand is by designating it to the Governance Team as one of its vital capacities during the time spent expl oring choices for redistributing GBS

Psychology Piaget and Skinner Sample Essay Example For Students

Brain science: Piaget and Skinner Sample Essay The intellectual position is a hypothesis that endeavors to explain human conduct by understanding our idea method. Our data methodology is contrasted with that of a processing machine: Inputting. putting away and having informations. One of the most praised subjective analysts was a researcher called Jean Piaget ( 1896-1980 ) . Blending to Piaget. understanding comes in the signifier of ‘schemas’ ( Fritscher. 2011 ) . Compositions are subjective developments that speak to specific features of the universe ( pre-considered contemplations for things ) . Outlines create through at any rate two methodology: absorption and alteration. Absorption is only including new data into a bing plan however keeping up the general idea the equivalent. Alteration is the method where we change our bing plan. The individual will try to suit the old plan round the new data yet in the terminal they just suit another plan ( Atherton. 2011 ) . Through recognizing and tuning in to his ain child ren. Piaget suggested that their idea does non grow great ; on the other hand they experience stages. â€Å"Each stage is described by a general development in footings of which the central conduct structures can be explained† ( Gross. page 739 ) . Stage one is called ‘The sensorimotor stage’ ( 0 †2 mature ages old ) . At this age. kids utilize centripetal and engine data to do plot. They gets self mindful and they see object permanency ( McLeod. 2010 ) . Stage two is called ‘The pre-operational stage’ ( 2 †7 mature ages old ) . The child is presently get bringing down to talk and can collaborate with others using address and different signifiers of imparting. They begin arranging their ain purpose of perspectives from what they know however they are prideful and don’t adjust great to others purpose of perspectives. Piaget’s most commended analyze ‘the three mountains task’ ( 1940’s ) showed such selfishness. The test comprised of a child sitting at a plain exhibit in forepart of three unique mountains. One had snow on top. one had a cabin at the top and the other had a bronzed cross on the top. The child was permitted to go around the hypothetical records and agree with a particular position to sit. Piaget would so put a doll at grouped topographic focuses around the plain exhibit. The child is so demonstrated 10 presentation of various purpose of perspectives and needs to show out the introduction that demonstrated the dolls purpose of position. Vanity is demonstrated when the child chooses the presentation that shows their place of position. non the dolls. The outcome was that a four twelvemonth old could ever take the erroneous introduction while a seven twelvemonth old had the option to accept all the more legitimately and have the option to take the correct perspective. Piaget went to the choice this was on the grounds that Children in the preoperational stage can focus on simply one feature or measurement of work. On the off chance that a child is playing with four bronzed and four blue building squares and you request that they split them each piece. they will naturally aggregate all the bronzed 1s and all the somewhat blue 1s together. Stage three is called ‘The concrete operational stage’ ( 7 †11 mature ages old ) . At this stage the child is presently get bringing down to accept intelligently about items and occasions. Instinct is supplanted by sure contemplations however the child can only work wi th ‘concrete’ considerations rather than approximated 1s. Piaget accepted this was a significant defining moment in a child’s obtaining improvement. Stage four is called ‘The formal operational stage’ ( 11+ mature ages old ) . This is the finishing up intellectual stage. At the point when a child hits this age. they can get down using unique considerations and are sure bounty to ask requests and research the obscure. Look into Essay About Two FriendsOn the different manus Skinner other than indicated how negative help functioned by puting a rodent in his ‘Skinner box’ thus exposing it to an upsetting electric flow. As the rodent moved about the case it would by chance strike hard the switch. Similarly in no time as it did as such. the electric flow would be exchanged away. The rodents quickly figured out how to make a trip legitimately to the switch after a couple of times of being placed in the crate. The impact of get awaying the electric flow guaranteed that they would emphasize the activity again and again. Taking a gander at all the data on both traditional and work molding. it is obvious to see that our condition impacts human conduct. Operant molding is still generally utilized and is regularly applied in schoolrooms and the work environment ( Tuckman. 2003-2009 ) . It can glance in numerous signifiers: * Consumable ( e. g. Henry desserts )* Social ( e. g. Recognition )* Activity ( e. g. Time using processing machines. abundance cut for interference ) * Exchangeable ( e. g. Spines for good conduct. temperances for good work ) Psychologists who design the operant molding hypothesis accept that larning only happens through help. This is one of the greatest negative judgment from specialists as they accept that it isn't right. Another negative judgment is that operant molding is uncaring as it removes a person’s unrestrained choice. Carl Rogers ( 1902-1987 ) . a therapist who designs the humanistic position. had confidence in unconditioned positive regard ( psychandsensibility. wordpress. com ) . Rogers discussed that Skinner’s universe is one without opportunity or centrality. Another ruin in Skinners hypothesis is that kids with chemical imbalance may require an extraordinary conduct program that incorporates a lower breaking point of 20 hours a hebdomad for one individ ual. This would non be conceivable in most state funded schools ( Forti. Sollner 1999 ) There is no vulnerability that work molding is an incredible mainstay of taking in kids erroneous from right. be that as it may, part of being human is larning from your blunders. Notices: * Alberto. P. A. . A ; Troutman. A. C. ( 2006 ) . Applied conduct investigation for educators ( seventh version ) . Pearson. page 12 * Atherton. J S. ( 2011 ) . Learning and Teaching ; Piaget’s formative hypothesis hypertext move convention:/www. learningandteaching. information/learning/piaget. htm * Castella. Claire. ( 2011 ) . Jean Piaget’s Theory on Child Language Development ] hypertext move convention:/www. ehow. com/about_6587239_jean-hypothesis kid language-improvement. hypertext markup language

The Other Side

The Other Side This was me about a year ago: Even now, I remember what it felt like to finally be on MIT’s campus. As my Uber pulled up on Mass Ave, the hustle and bustle of the street had a certain magic to it. The cars were stuck in place by commuter traffic and people rushed across the street as the signals changed. The sky was a pleasant grey, and my face felt the light drizzle that preceded a good rain. There isn’t much that was happening. And yet, that moment is embedded into my mind. It’s the first thing I experienced when I got on campus. It’s a moment I won’t ever forget. This is me now:   I woke up today, to a similarly pleasant scene. The sun is shining over the Boston skyline. The river moves with a gentleness, rowers float their way past my window. My roommates prefrosh is up early (earlier than me!). She stares outside of the window, amazed by the scene in front of her. It reminds me of exactly one year ago. When, MIT was a new place that amazed me with every little thing. And ultimately it was the little things, that convinced me to make it my home away from home. This year, I’m taking on a slightly different role. A smile forms on my face as I think about all of the prefrosh that will be checking-in throughout the course of the day. All the things I’ve taken for granted in a year suddenly have a new freshness to them. And with that freshness, I’m doing something different. This year, I’m chairing McCormick Hall’s CPW. 16 events in 3 days. We’ve been planning for months. And as our CPW dreams come to life day by day, we’re so hyped to be building new experiences for the PREFROSH! Our CPW begins with the Costco run of a lifetime. Flavia, one of the Heads of House, drove us down yesterday and followed us around as we filled cart after cart with all kinds of goodies galore. As you can see, we have tons of chips, snacks, pancake batter and loads of fruit to name a few of the things we bought. I’ve shopped at Costco billions of times before, but I have to say that this was easily one of the most memorable runs. McCormick Hall transformed in Camp McCormick last night. There are picnic blankets galore, diy camp fires, lanterns and tents throughout the dorm! We were also out in the cold last night, chalking up the front with all of our CPW events. We’re welcoming the prefrosh hosted at McCormick with loads of love (and lots of sugar). We’ve got care packages for them, filled with great surprises. Can’t say anymore. Another thing we’ve been working on is our escape rooms! McCormick has a series of date rooms from the golden days that we’re converting into UROP supervisor offices! We’ve built the puzzle completely from scratch. You get 20 minutes to escape the room and secure a UROP! As a part of the building process, we’ve had many McCormick Residents try out the room. Let’s just say that no one has been able to escape the room yet (impress us prefrosh!) Our silent dance party headphones came in today and boy, do they look AMAZING. One of our chairs, our RLAD and our Head of House, Raul, tried them on. And they loved them! McCormick will be throwing it’s first ever Silent Dance Party on Saturday night, be there or be square! We have a hundred neon headphones to pass out, along with lots of glow sticks, glow-in-the dark tape, and did I mention the blacklight bubbles? There are many more things that we have planned at McCormick this weekend.  Personal recommendations? Go to Taste of Cambridge! Well have lots of catered food from different restaurants through Cambridge! We will also be having our signature Fondue Night on Saturday. There will be lots of cut fruit and lots of chocolate!!  Our Head of House will also be making his famous Churros on Friday! We have Toscis (easily the best ice cream around here) on Friday and will be making lots of smoothies on Saturday! Our elevators are postered with all that is happening!  Will we get sleep this weekend? Doubtful. Will we have the time of our lives being sleep-deprived? Absolutely. As the next three day, fly by before our eyes, I can’t wait for all that is in store. My own prefrosh comes in later today, and in many ways, I will probably relive my own CPW through her. When I came to my own CPW, I was aware that a majority of it was student run. But now, as a chair, I truly understand the amount of work that goes in on the students’ part. And we do it because we enjoy it. Because we remember our own CPW experiences, and want the very same if not better for the prefrosh that come after us. Because we are excited to meet all of you! So, welcome to MIT ‘22s!! We can’t wait to get to know y’all. And as you make your way through your weekend, I hope that you meet many great people, expand your horizon and explore all that this place has to offer. And in the midst of all of that, take some time to get to know the upperclassmen that have made it all possible :) Post Tagged #McCormick Hall #photography The Other Side The grass is always greener on the other side. Or thats what they say anyways.   When I applied to the Cambridge- MIT Exchange (CME) program, I was pretty excited about the grass. The CME program lets MIT and Cambridge University students swap places for a year (or in my case, a semester because Mechanical Engineering has a special program). The experiences are quite different at both places and listening to the stories from other MIT students who had gone abroad made me really interested in the program. They talked about how they didnt have as much weekly work (we have homework once every two weeks for each class), ate fancy three-course meals called Formal Halls, and of course attended these huge celebrations at the end of exams called May Balls. Plus the college system (similar to Yale), each with their own colors and crest, honestly reminded me of Harry Potter (Cliche, I know). Although leaving MIT for even a semester seemed really sad, I saw it as an opportunity to experience something new, maybe even something better. Fast forward a couple months to Fall semester after Id committed to studying abroad I dont think Ive ever had a more brutal fall semester than the one that hit my Junior fall. IHTFP. All day. Every day. Part of the problem was that I was taking this deathly combination of classes to prepare for my semester abroad. The work load from one of my lab classes was incredibly heavy since we had weekly labs/reports and also an individiual project where I needed to make 40+ cups of tea. I was taking one of the most notoriously difficult classes at MIT, 2.006 or Thermal Fluids II (think turbines, compressors, and cycles), which I wasnt sure if I was going to pass pretty much the whole semester Plus I was spending all my time on the only class I actually derived any joy from: 2.008, AKA  yo-yos!  Another part of the problem was that I dont think I was making enough time for myself.  I wasnt sleeping enough (indeed there were many nights where I slept after my roommates and was up before them in the morning), my activities became more burdensome than fun (as a result of unanticipated circumstances), and I didnt make time to do things that would let me relax like baking, drawing, and taking phot os. But I, like many MIT students, lived by Winston Churchills quote: If youre going through hell, keep going. And I made it through. - My three months here at Cambridge Unversity have been a much needed break from MIT. I was burned out after last semester, and I dont know how I wouldve made it through another Spring semester (which for some reason is always the more difficult semester for me).  Although Im not as involved as Nati, Im kind of taking this semester to do the things that I enjoy doing and recuperate. Since Ive been here, I got into running baked a ton and have been taking more photos! Cambridge has been a wonderful experience so far, and my time here has helped me put my MIT experience in a new framework. I appreciate that.  Ill never take for granted the wonderfully fast, universally-available and fast  wifi, the single faucets in our sink (we have separate hot and cold faucets here), and of course the incredible amount of funding for class projects, activities, and research at MIT. Thats not to say that Cambridge doesnt also have its wonderful things as well! I enjoy that I have more time to sit and learn the material, instead of drinking through the firehose. We also have these things called supervisions, which are hour-long meetings with a grad student tp talk about the problems you worked on for the past two weeks. Our work is not graded, so theres not too much pressure to just finish the work in time to submit things. Additionally, Im taking a couple of courses here on materials which talk about different properties that were discovered or researched here at Cambridge University. The city of Cambridge itself is also incredibly beautiful. But instead of boring you with more words, I figured Id just take you along on my morning walk to the department so you can get a taste of what its like to study abroad at Cambridge.

College Athletes Should Not Be Paid - 1844 Words

There has been much scrutiny over college athletes receiving illegal benefits over the years. What should be looked at more closely is why these benefits are illegal in the first place. The NCAA has such a stranglehold on college athletics that college athletes are not allowed to do what many other college students do. Many recent scandals have sparked the debate of the payment of college athletes. There has been controversy as to whether college athletes should be paid, or whether they should be happy with their scholarships. The NCAA has relied heavily on the age-old characterization of college athletes as â€Å"amateurs† who are first and foremost â€Å"student-athletes† (Sanderson and Siegfried). Because they are considered students and†¦show more content†¦At the professional level, there are safeguards regarding how long a coach can work his players, however there is no comparable Although the NCAA limits practice to 20 hours per week, there are c ountless ways coaches can maneuver around the limit (Sanderson and Siegfried). The NCAA also does not consider that athletes are not only recruited for their grade-point average and test scores (Rose 48). They are recruited to help boost visibility of the university and its program (Rose 48). If they help the team become successful, it might attract larger donations from state legislators (Sanderson and Siegfried). The median voter in virtually every state is not a college graduate, so they may be more interested in the university’s football team than its library (Sanderson and Siegfried). The NCAA has gone to the extreme by forcing insane rules and regulations on all universities and players within its grasp. The result is an 800-page book of NCAA rules and regulations for limiting recruiting expenses and player compensation, accompanied by a seemingly perpetual stream of scandals (Sanderson and Siegfried). Up until last year, the NCAA allowed schools to provide athlet es with bagels, but not spreads like butter or cream cheese (Smith 14). The NCAA also does not have a student-assistance fund to help athletes cover expenses not covered by an athletic scholarship (Sander, Wolverton, and Fuller A22). Examples of these expenses are personal, family, and medical

Health Care for All Essay - 1013 Words

Access to preventive health care should not be definable as one of life’s luxuries, yet that is what is has come to be for the approximately â€Å"50 million Americans† who have no health insurance (Turka Caplan, 2010). Clogged emergency rooms and â€Å"preventable deaths† are just two of the consequences associated with the lack of health insurance that would provide access to preventive care (Turka Caplan, 2010). We as a nation are depriving our citizens of one of our most basic needs—being healthy. Countries that have universal health plans, like Japan and Germany, have better life expectancy rates, spend less on health care, and have more than double the number of its citizens insured (Stephens Ledlow, 2010). While the debate over†¦show more content†¦The emergency room has become the new primary care facility for the millions of uninsured in the United States. Thanks to an â€Å"unfunded mandate passed into law in 1986,† hospitals that participate in the Medicare program must â€Å"screen and treat anyone with an emergency medical condition† (Stephens Ledlow, 2010). This unfortunately leads to emergency rooms full of people who may have something as simple as a sinus infection which then makes it really difficult for someone with a real emergency that did not require ambulatory transport to be seen in a timely manner. Another unfortunate result of this is that â€Å"over 1,100 emergency departments closed over the past decade† (Stephens Ledlow, 2010). Children in the United States are also suffering because of the lack of universal health care coverage. While there is coverage for children living at or below the poverty level, there is no coverage available for those children whose parents make too much money to qualify for the low-income programs and too little money to be able to afford health insurance. â€Å"These gaps in health insurance coverage may lead to delayed or unmet health care needs among children† (Kim Viner-Brown, 2007). As a result, these children are less likely to be taken to the doctor for treatment of chronic illnesses like â€Å"asthma† or â€Å"recurrent ear infections† (Hoffman Paradise, 2008). It boggles the mind to know that â€Å"uninsured newborns, even though they had more severeShow MoreRelatedObama Care: Affordable Health Care Insurance for All900 Words   |  4 Pagesaffordable health care insurance for all, in theory sounds impressive and the practical application seems r ealistic. However, as the idealistic theory unfolds, the cost and the coverage are all falling or failing to deliver every aspect and causing so much controversy. The bill and Obama are rapidly dropping in popularity; initially Obama had the backing of the house and congress, which has changed drastically as well. This topic is a concern to all as everyone would like to have affordable health careRead MoreEthical Principles That All Health Care Providers1340 Words   |  6 PagesThere are ethical principles that all health care providers, especially nurses, should abide by not only for the patient’s safety, health promotion, and satisfaction, but for a peace of mind, knowing that the best possible quality of care was provided. Within this paper, two major ethical principles will be discussed in detail. This includes respect for autonomy and nonmalefience. Autonomy, as defined by Mary Ellen Grohar-Murray and Joanne C. 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Everyone in the health care environment wants to beRead MoreEssay on All Americans Have a Right to Health Care1530 Words   |  7 PagesAll Americans Have a Right to Health Care Within the previous four years, the number of uninsured Americans has jumped to forty five million people. Beginning in the 1980’s, the American Academy of Family Physicians (AAFP) has been trying to fix this problem of health insurance coverage for everyone with a basic reform. The AAFP’s plan imagined every American with insured coverage for necessary improved services that fall between the crucial health benefits and the surprising costs. (Sweeney)Read MoreShould The Government Provide Free Health Care For All Citizens?1575 Words   |  7 Pages Should the U.S. government provide free health care for all citizens? Free health care for all citizens, is a very controversial topic that has been debated for years. This debate concerns many pros and cons, such as â€Å"CNN reporting that 45,000 Americans are dying per year because they do not have access to health care because of costs.† According to research and statistics, majority of the people say tha t they agree with having free health care. Most people agreed because they believe itRead MoreShould All Americans Have a Right to Health Care Coverage3650 Words   |  15 PagesShould All Americans Have a Right to Health Care Coverage? Regardless of Socioeconomics Lois Pullum Ashford University SOC 120 Professor Fandl April 05, 2013 Should All Americans Have a Right to Health Care Coverage? Regardless of Socioeconomics Introduction The United States has the most expensive health care system in the world and some 45 million Americans are uninsured under the current health care system, and these numbers continue to grow. However with universal health care coverageRead MoreEssay about All Americans Need Access to Health Care2226 Words   |  9 Pageswith all the rights and freedoms that American citizens enjoy, there is one particular area where the United States seems to be lacking. That area is health care. The United States is the only industrialized nation that doesn’t have some form of legal recognition of a right to health care (Yamin 1157). Health care reform in the United States has become a major controversy for politicians, health care professionals, businesses, and citizens. Those in opposition to reform claim that health careRead MoreThe Federal Government Is Responsible For Providing Health Care For All American People971 Words   |  4 PagesAmerican have been struggling with a broken h ealth care system for the last twenty-six years. Currently, many American do not have health care. The federal government is responsible for providing health care for all American people. 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A Fusion of Past and Present Free Essays

Vacations are always a treat for everybody. For families, it means spending more than the usual time with each other, creating memories, having fun and blocking the rest of society out. It is in these rare times, when everybody is relaxed and optimistic that family members get to know the real people behind their Dads, Moms, Brothers and Sisters. We will write a custom essay sample on A Fusion of Past and Present or any similar topic only for you Order Now Not everyone can indulge in vacations and others may see it as an irrelevant expense, instead of a necessity. We often take it for granted but it is amazing how much good a simple vacation could do to a family who is under stress, and is caught up in their everyday routines. In fact, according to several independent studies published at Stress.About.com, vacations help one become more creative, as vacations are usually a time to get to know one’s self better. These studies also suggest that people who take more vacations are less likely to experience burnouts from little everyday stresses from work, marital life, and family life which could ultimately lead to a better way of life and an increase in the quality of work in one’s job. According to Barbara Fiese, a professor of Psychology at Syracruse University, vacations actually make you and your children healthier because they alleviate stress that builds up every day. Fiese also suggests that the amount of money you spend on vacations is not directly proportional to the health benefits you get, and adds that the silly songs you sing in the car, or those funny accidents you experience during a trip out of town are the things that make your vacation more unique, enjoyable and ultimately a lighter, happier experience. I think vacations are to be encouraged to everyone who has growing children, because they not only make for great memories, relieve the stress brought about by everyday life, and give a chance for family members to bond; but they also give you a place to find your inner child, which is definitely one of the best stress busters one could have. How to cite A Fusion of Past and Present, Papers

Individual Research Report Customer focus Business Studies and Busine

Question: Explain about Individual Research Report and Create a Essay on Customer focus Business Studies and Business. Answer: Introduction In this current world, the effectiveness of commercialisation is much prominent. Each of the companies is trying to upgrade the marketing efficiencies in order to participate in this business competition. According to De Mooij (2013), addressing the customers needs is considered as the key to achieve the success for each of the business companies. Hence, it is important to keep the focus on the basic demands of the customers and provide them the expected products or service (Deshmukh Mohan, 2016). If the customers are satisfied with the outcome, it would be effective enough in generating the profits. Apart from such requirement, the business companies even need to recognise the market needs. The study would be discussing the market analysis of Zara, Singapore. The identification of the market and customer needs would be presented. Apart from this, the analysis of the competitive scenario would be discussed. In addition to this segment, the STP analysis of Zara would be incorporated in this study to obtain the idea about the current market segment. Recognition of such basic segments would be helpful enough in establishing several suitable recommendations further. Background of the Organisation Zara, one of the largest international fashion companies is a part of Inditex, which is considered as the largest distribution group. The target group of Zara is generally the young aged people who are extreme sensitive about their style segments. The vision of the company is to satisfy the consumers by identifying their needs and demands. The mission the company is to implement the efficient business models to ensure the sustainable development (Zara.com, 2016). The company is much focused on providing the improvised customer experience, which would be beneficial for the future (Marinabaysands.com, 2016). The major selling products of Zara are the footwear, accessories for men and women, apparel, and fashionable clothes. However, keeping the concentration on this current market competition, it is noted that the company has to face various challenges. The product variation is the most necessary segment that each of the companies needs to be followed. However, it is required to identi fy the exact issue that is creating effects on the competitive position of the organisation. The study will be recognising such issues and accordingly will be justifying the relevant strategies for the further development. Identification of the Customers need, want, demand, product, and market It is to be noted that Zara, Singapore is mainly focusing on the people of young age group. The company has been providing the fashionable clothes, fashion accessories, and shoes for both the men and women. Needs: While establishing the business in a place, it is required to understand the market segments and the needs of the customers. The customers are the major external stakeholders who buy the products or services from the company. The customers mainly perceive for the high quality materials in reasonable rate. Cortez et al. (2014) implied that the products or the services are the key aspect, which leads to the business success. The customers attitude depends on their experiences shared while using the products offered by the company. Moreover, undertaking the proper promotional process is also required to attract the customers attention. If the company is able to satisfy the expectation level of the customers, it would be beneficial in strengthening the competitive position (Mo, 2015). Hence, the most important aspect is to recognise the needs and demands of the customers. Want: Similarly, Zara needs to focus on the customers demands at the first place. It is seen that in Singapore, the fashion segment of the society is much influenced by the traditional approaches. The young customers are much attracted towards the various designs of the clothes. Zara have always put the customers preferences at the first place. Therefore, the company has prioritizes the wants of the customers. Accordingly, Zara has been concentrating on engaging the innovative ideas and designing the fashion clothes considering the latest trends. Demand: The customers of Singapore are much fond of various style segments. The lack of the product variation is the major reason behind the influence of the traditional approaches. Zara is one of the leading international companies that is introducing different fashionable segment. The customers usually purchase the products by specifying their requirements (Elahi, 2013). Hence, while undertaking the business procedure, Zara needs to identify the exact demand of the customers. Zara has focused on providing the fashionable garments, accessories, and shoes to the people of young age group. Therefore, the company needs to recognise the actual types of the fashion styles that will be preferable to the customers. For example, the target customers of Zara are the city dwellers who demand for the current fashion trends. Moreover, the repeated changes in the needs are also much challenging for the company. The spontaneous fashion needs foreseen among the city dwellers are thus difficult to attain sometimes (He, 2012). The customer satisfaction is possible if the company manages to fulfil the needs of the current competitive world. Market: The recognition of the market is also much essential. If the company requires offering the innovative style segments to the customers, the identification of the market is much necessary. In this particular case, Zara has been operating the business in Singapore market. Therefore, it is noted that the style of the local people is much influenced by the eastern culture. Accordingly, Zara has focused on designing the fashion clothes by considering the trends in the Singapore market. Orientation of Zara towards the market place Zara is renowned as one of the leading internationalised fashion retail companies. This Spanish company has been operating in 59 other countries. The business model developed by Zara depends on the two major aspects. The first aspect considers the time factor whereas the second aspect determines the source of information. This source of information is necessary to be concentrated as it signifies the customers orientation. The major aim of the company is to satisfy the needs and demands of the customers by delivering them the unique fashion products. Even while establishing the business in the Singapore market, the company has been adopting the market demands in order to achieve the customers expectation level (Kim Lee, 2014). Apart from the delivery of the products, the company has been concentrating on the customer service as well. Zara has been focusing on the best pricing strategy, which is determining a fixed price for the target customers. In such cases, the entire budget inclu des the cost of production, materials, and suppliers. In considering the international market orientation, Zara has undertaken the effective internationalised marketing strategy. One of the marketing managers of Zara stated subsidiary companies had to be a replication of the Spanish stores (Core.ac.uk, 2016). Due to such approach, the company has encountered many of the challenges and faced various difficulties. It is not easy to establish the traditions of Spanish people in Singapore market. The matter of acceptability is the most important factor for Zara. Therefore, the company has concentrated on the geocentric orientation, which will be beneficial for the company to adopt some of the local facilities (Rossi, 2013). In order to increase the sales ratio; the achievement of the customers expectation is required. The obtained idea from the other discussion is indicating that Zara has become much focused on increasing the production. If the company can improve the production, it would be easier to present the innovative style segments t o the customers. In fact, the customers can even select their suitable style segments among the varieties of products. The higher amount of productivity would be effective enough in satisfying the needs of the customers accordingly. Major issues faced by Zara It is noted that in order to strengthen the competitive position, Zara has been adopting different types of marketing strategies (Businesscasestudies.co.uk, 2016). Accordingly, the company has to face several difficulties, such as the threats of the competitors, level of competition, and political issues. In the initial stage, the innovative strategies were not promoted through the traditional media channels. In this current business world, many of the companies have captured the significant market place without even promoting any marketing campaigns (Kennedy, 2013). This competitive scenario is specifying the less chances of growth for Zara in Singapore. In such cases, it is required to adopt the traditional media or the effective marketing campaigns to resolve the issues. In fact, the company would be able to earn more market share through the effective promotions of marketing campaigns. In order to compete in the Singapore market, Zara needs to pay attention towards the needs and desires of the customers. It is noted that Zara has been trying to design the clothes by considering the traditional needs. However, in some of the cases, it is seen that the target customers seek different style segments. The company thus faces the potential challenges in switching to another design. For example, the customers in Singapore are much interested in readymade products with bright colour. Hence, while designing the fashionable clothes, the company needs to consider such requirements of the customers. Maintaining the traditional touch is thus necessary while dealing with the customers of the local place (Wong Yazdanifard, 2014). Another most significant issue that Zara face is the threats of the other competitors. The presence of other international brands is challenging enough for the company. Due to such competitive scenario, the company needs to ensure some of the unique des igns of the clothes that can draw the attention of the customers. The accessibility to the required resources is essential (Lea-Greenwood, 2013). The company faces the difficulties to access the necessary resources. The repeated and constant changeable demands of the customers thus become the major concerns for the company. The extensive competitions in the market and the presence of diversified local competitors are also considered as the potential threats for Zara. Most of the companies follow the innovative market strategies to strengthen their competitive position (Fernie Grant, 2015). Issues with Segmentation, Target Market, and Positioning Segmentation: In considering the market segmentation of Zara, the demographic segmentation is needed to be analysed. The demographic segmentation of Zara indicates the target customers who belong to the age group of 18-40 years. The customers have the mid-range of income and they are much interested in fashion trends. Zara has set their lifestyle segmentations, which include the small sized customers and plus sized garments. The company is much focused on the hectic lifestyle garments (Kotler et al. 2015). It is noted that the company has been facing the major challenges with the cultural traits in Singapore. Whereas Zara is much focused on the hectic lifestyle with the current fashion trends, the country is influenced by the traditional approaches. The conflicts between the traditional style and the current fashion trends have become much prominent. Accordingly, Zara has been facing the extreme challenge in such cases. Target and Positioning: Zara has implemented the relevant business model to fix the target customers and market positioning aspect. While structuring the business model, it is important to keep the focus on the major factors. These factors are as follows: Customers: The customers are the major stakeholders that determine the successive business position in the competitive market. It is to be noted that the fashion garments and accessories offered by Zara is generally customer oriented. The promotions of the brand are essential to gather the customer support (West, Ford Ibrahim, 2015). While establishing the business in the foreign market, it is important to provide the proper customer service. The arrangements of the frequent marketing campaign would be beneficial in gathering the customers attention towards the brand. Customers feedback is the most required aspect that can strengthen the organisational position. However, it has been seen that the business strategies undertaken by Zara do not include the promotions through the media channels. Hence, the company gets the lesser chance to identify the customers needs. It may thus affect the customers interests. Store: The specified location of the Zara store is needed to be considered. The store location determines the linking between the customers interests and the offers received from the company. If Zara can pay the attention in establishing the stores in the customer oriented location, there will be no need of undertaking the marketing campaigns (Robles Hassan, 2015). It is seen that Zara has been facing most of the challenges in selecting the proper location for the stores in Singapore. The super market area, which is associated with the shopping malls, would be beneficial for opening the stores. The selected target customers often visit the place and can pay the attention towards the fashionable garments offered by Zara. Designs and Products: Another major concern of Zara is to pay attention towards the proximity of product facilities and the reaction of the customers. The company usually focuses on the quantity of the products and associates for delivering these products. Therefore, the company is trying to appoint 1000 suppliers and organising almost 200 designer shows. It has been signified that there are almost 600 million garments are distributed per year (Kim, 2013). However, while establishing the stores in Singapore, it is important for the company to analyse the feasibility of the fashion garments and accessories. The high traditional country like Singapore may not accept the hectic style segment of the company. In such cases, it is required to identify the customers; requirements before designing the fashion garments. The above discussion based on the segmenting, targeting and positioning has been signifying some of the recognisable issues. The major issue has been found in understanding the customers demands, which is constantly changing. The second issue is specifying the acceptability of the different traditional wear in Singapore market. Another issue is considering the proper locations for the stores. In addressing such issues, some of the preferable recommendations are presented further for Zara. Recommendation The discussion based on the market position of Zara in Singapore is signifying several issues. It is true that each of the organisations try to implement the innovative strategies to strengthen their position in the competitive market. Satisfying the customers needs is the key to achieve the business sustainability in such cases. The internationalised brand Zara has captured the market positions in many countries. However, Singapore is a country where the traditional aspect is completely different. Hence, it is quite clear that the company ought to face the above mentioned challenges. The business success depends on the satisfaction level of the customers. In such regards, the major criterion is to identify the customers needs. The current business model developed by Zara is mainly focusing on introducing the innovative designs of the fashion garments. However, the possibilities of rejecting the designs by the customers are much prominent, as Singapore is a country with different cultures. In such cases, it is important to identify the basic needs and demands of the customers. If the company can undertake the proper marketing campaign to promote the brand, it would be beneficial to extend the brand awareness among the target customers. In fact, the customers can provide their feedback regarding their requirements. Hence, it would be fruitful for the company to arrange the marketing campaigns in order to understand the customers demands. Another most significant strategy is to structure the pricing scale. The economic structure in Singapore is quite beneficial for the business. However, if the company has been focusing on the customers with mid-range of incomes, it is required to set the proper pricing structure. The cost differentiation would therefore attract more customers in taking interests on the fashion garments offered by Zara. Apart from this, the arrangements of the fashion shows would also provide some benefits to the company. If the customers attend such fashion shows, they can be well aware of the current trends. Conclusion The study has been analysing the issues associated with the marketing procedure of Zara in Singapore. The issues associated with the target market, segmentations, and positioning have become much prominent. The identification of the customers needs is the basic requirement for strengthening the business position. The threats from the existing competitors are also major concerns for the company. However, the arrangements of the proper marketing campaigns and fashion shows would be beneficial for promoting the brand. Accordingly, the company would be able to strengthen their competitive position in the business market of Singapore. References Businesscasestudies.co.uk, (2016). Customers needs Customer focus business studies and business english | Business Case Studies. [online] Businesscasestudies.co.uk. Available at: https://businesscasestudies.co.uk/business-theory/marketing/customers-needs.html#axzz4Fg9Hgwfp [Accessed 27 Jul. 2016]. Core.ac.uk, (2016). 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